Employer brand, communications & employee experience
Building brands and workplaces people want to join.
12+ years of international experience creating practical, people-centred experiences across technology organisations — from the first branding message a candidate sees to their first day in a new office.
I specialise in employer branding strategy, employee experience and internal communications for international companies. My work spans office launches, relocation support, onboarding and welcome design, large-scale events and community programmes — for Luxoft, Mercury Development, OMK-IT, BrainRocket, Philips and PICA Australia, across Europe, the UK, the US and APAC.
- Building an Employer Value Proposition that actually holds up in the market
- Designing onboarding, welcome packs and new-joiner experiences people remember
- Coordinating office launches and relocation programmes across countries
- Launching career websites and blogs that convert visitors into candidates
- Organising HR and IT events worldwide, from meetups to 1,500-person marathons
- Sourcing and managing venues, suppliers and creative agencies end to end
- Building KPI frameworks to measure engagement and programme effectiveness
- Fluent English (C2), working French
- An active network across IT communities in Europe, Asia and LATAM
Present
Head of Employer Brand & Employee Experience
BrainRocket
- Design and improve onboarding and welcome experiences across an international, distributed organisation
- Partner with People/HR and Talent Acquisition for a seamless recruitment-to-employee-life transition
- Build digital employee communities and engagement initiatives for distributed teams
- Source and manage creative suppliers and external partners across briefs, timelines and delivery
- Use employee feedback and engagement data to continuously simplify the employee experience
2025
Head of Brand and Communications
Mercury Development
- Developed the global employer brand strategy and led an international team
- Planned and delivered employee and professional events, gatherings and community initiatives
- Created employee-led programmes strengthening connection and belonging across distributed teams
- Coordinated venues, suppliers and creative partners from brief through execution
2024
Head of Employer Branding & Internal Communications
OMK-IT
- Launched the career website and internal communication campaigns; landed the company in the Top 20 Habr blogs
- Designed onboarding processes and welcome experiences, including new-joiner communications and welcome packs
- Managed employee initiatives across learning, development, benefits, recognition and culture
- Won HR awards for branding & engagement initiatives
2022
Global Employer Branding & Employee Engagement Team Lead
Luxoft
- Supported the opening of Luxoft offices in Malaysia and Serbia — employee experience, local activation, communications and events
- Built a global network of 25 professional employee communities and launched Logeek Magazine, reaching 250,000+ readers
- Developed a global employee engagement strategy achieving an 80% engagement rate across international locations
- Organised large-scale IT marathons and global hackathons for up to 1,500 people
- Supported employee relocation programmes and communications for international, distributed teams
2017
Regional Marketing & Employee Experience Programmes — Russia & APAC
Luxoft
- Supported the Malaysia office opening and expansion across Singapore, Penang, Bangalore and Ho Chi Minh City
- Adapted employee programmes to local cultures across Vietnam, Singapore, Malaysia, India and China
- Built professional communities and events supporting local connection, engagement and business growth
2014
Community & Communications
PICA Australia
- Community development for developers across Australia
- Created a client-facing magazine
- Ran regular events for clients and partners across three states
BrainRocket
End-to-end onboarding & preboarding transformation
Designed and executed an integrated global onboarding ecosystem, mapping the entire Employee Journey from offer acceptance to the end of probation — unifying preboarding, remote and on-site integration, automated logistics and a localised welcome pack model across EU, LATAM and APAC.
- Mapped high-friction touchpoints into a standardised 4-stage framework — Preboarding, Day 1, Month 1, Month 3
- Launched an automated preboarding portal and comms flow: paperwork, culture guides, countdown emails, buddy assignments
- Built parallel remote and on-site onboarding tracks, with manager/buddy enablement and 30-60-90 day goal templates
- Integrated welcome-pack fulfilment (SwagUp, Reachdesk, regional partners) directly with the HRIS/ATS, auto-dispatching on contract signing
Luxoft
IT community & engagement strategy
Built a global network of 25 IT communities and launched Logeek Magazine, growing readership past 250,000. Developed the engagement strategy behind it, ran IT marathons, hackathons, meetups and conferences, and tracked results through a dedicated KPI framework.
- Increased engagement among IT specialists worldwide
- Strengthened the employer brand from within the community
Luxoft
Office launches & relocation support
Supported the opening of Luxoft offices in Malaysia and Serbia, coordinating employee experience, local activation, launch communications, events and external suppliers. Extended that work across Singapore, Penang, Bangalore and Ho Chi Minh City, adapting onboarding and relocation support to each local culture.
Mercury Development
Employer Value Proposition development
Analysed the market and target audience, built the EVP and key messaging, wrote the HR branding guidelines, and ran the external campaigns that carried the new positioning out to candidates.
Luxoft
International career website redesign
Full redesign and UX optimisation with HR system integration, a new content strategy, and the launch of a blog and Telegram channel to keep candidates coming back.
career.luxoft.comExpertise Accelerator
An internal programme helping employees grow their professional expertise through structured training, active participation in IT communities, and visible external activity.
Employee Loyalty Program
An internal rewards store where employees redeem points earned through speaking, community building, referrals and peer recognition for merchandise and tech gadgets.
- Hands-on ownership. Comfortable moving from an employee request or operational gap to a practical solution — and personally driving delivery.
- Service mindset. Focused on making everyday employee moments simple, welcoming and reliable.
- Operational problem solving. Creates structure without a detailed playbook, coordinates moving parts and simplifies repetitive work.
- International mindset. Extensive experience supporting office-based, remote and relocating employees across countries and cultures.
- High-energy execution. Comfortable balancing events, vendors, employee requests, projects and changing priorities at once.
2011
Master of Commerce, Marketing
Macquarie University, Sydney
2010
Bachelor, International Management & Business Development
Academy of National Economy
Languages
English — C2 / Fluent
Working French